EP 121 | Why Custom Furniture Helps Interior Designers Elevate Their Brand with BuildLane
July 15, 2019
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How can custom furniture help interior designers stand out, increase profitability, and create a stronger client experience?
In this episode, Kimberley Seldon speaks with Frank Eybsen and Heather Zeilman about the evolving custom furniture industry and why designers who embrace systems and innovation are better positioned for long-term success.
Business of Design® teaches that strong business systems create the foundation that allows designers to fully lean into their creativity. Frank and Heather explain how specifying custom furniture not only elevates a designer’s brand, but also improves profitability and project outcomes.
As the industry evolves, designers who streamline operations and confidently communicate their fees and processes will create stronger, more sustainable businesses.
In this episode, we learn:
• Why the interior design industry is evolving and how designers can adapt
• How strong systems improve efficiency when specifying custom furniture
• Why custom furniture helps elevate a designer’s brand and profitability
• How streamlined processes create a smoother client experience
• Why transparency around fees and markups builds stronger client relationships
• How confidently communicating your value strengthens your business
• Why combining business systems with creativity leads to long-term success
Design Intervention
Frank says, “Never rest on your previous success, there is always someone out there putting in a ton of work to unseat your business advantage.”
Heather says, “’The way we’ve always done things,’ is a sure fire way to lose your spot at the top.”
Take Aways
If you are curious or unfamiliar with cottonwood season, check out the short video Heather sent us. Cottonwood Season
Thank you to our amazing sponsor!
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.