EP 122 | Earning and Keeping a Client’s Trust with Alex Gourlay
July 22, 2019
Trust is the elusive ingredient that creates a strong bond between the design professional and his/her client. Clearly defined boundaries and impeccable integrity allow trust to grow as a project moves forward.
In this episode we learn:
- trust is earned in incremental steps, through integrity and clearly defined boundaries
- systems create definable benchmarks by which everyone on a project can measure trustworthiness
- building trust with your clients begins with your website
- honoring all timelines—written and verbal is essential to building trust
- make it easy for your clients to reach you
- ask potential clients why they are renovating/decorating now to uncover the emotional reasons behind the project
Create a vision for your business and update it often.
Consider video testimonials from clients to add depth and substance to your website.
Thank you to our amazing sponsor!
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