EP 140 | Journey to Entrepreneurship with Sakina Khawaja



About this Episode

The journey to entrepreneurship is not always a straight path. Sakina Khawaja shares lessons from her own journey, 17 years in the making.

In this episode we learn:

  • eliminating tasks that don’t bring you joy can free you up for more meaningful work
  • outsourcing done well turns into additional revenue
  • trial and error is more painful than following the advice and direction of someone who knows
  • if you do the work yourself, it does not cost nothing—it costs your most valuable resource…time
  • test multiple messages when launching an online campaign; eliminate the ones that aren’t as powerful

Design Intervention

Choose a mentor.

About Sakina Khawaja

With over 17 years of experience in development and implementation of marketing and communications policies, Sakina can provide the right blend of strategies to make your project a success. She has had extensive opportunities to develop in several industries such as luxury, fashion, digital media, interior design, lifestyle, design/build, writing and publishing. Sakina’s career has taken her many places and allowed her to gain valuable experience, but her true passion is always in design and décor where she can share her creative vision and make clients aesthetically happy.


Recommended Learning:

Sign up today for Business of Design™ Conference, January 25 & 26 at Las Vegas Market. Two intensive full days of learning that is immediately applicable to your business. Transforming your business starts here.





Thank you to our amazing sponsor!

Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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