EP 142 | Working ON Your Business with Annie Elliott
About this Episode
To run a successful business, it’s vitally important to make time to work ON the systems and protocols that keep ensure projects run efficiently and effectively. DC designer Annie Elliott took this advice to heart and transformed her business—one system at a time.
In this episode we learn:
- make time to work ON your business.
- a good bookkeeper is your partner in financial matters
- select a software program can tell you what your gross, net and profit margin
- follow your own rules
- small projects take just as much time and effort as large ones, but they are far less profitable
- review job descriptions from time to time
- take time to analyze the income from past projects and spot the patterns
- plant seeds of interest with the press
The best piece of advice I ever received was, “Don’t make decisions for your clients.” I’m an overthinker. Too often, I try and anticipate what the client will agree to rather than what the best solution is. Almost every time I’ve taken a risk and proposed a crazy-but-awesome fabric, wallpaper, or piece of furniture, the client has gone for it. Even if it was budget-busting.
About Annie Elliott
Annie is a recovering art historian who developed her eye and aesthetic sensibilities studying 20th-century art and working in some of the nation’s top museums. After her thousandth exhibition sponsorship pitch, Annie threw caution to the wind and decided to pursue the career she always wanted: interior design. She did some coursework at the Corcoran College of Art + Design, then she took her love of color and pattern and her art history training in matters of scale, balance, and proportion, and opened for business in 2004. When she was 3 months pregnant with twins. Because that’s how she rolls.
Annie is an Associate Member of ASID, and her design work and insights have appeared in The New York Times, The Washington Post, Washingtonian, The Wall Street Journal, and other local and national publications.
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