Having a brand, and filling a particular brand space gives consumers the confidence to hire you ….
Trying to be all things to all people is the surest way to confuse your ideal customer. Be authentic and see how quickly your best-fit clients will find you. Your vibe is your tribe. Own it.
If your potential client is not converting to a paid customer, it’s possible your brand is broken. Fortunately, a brand audit, to identify weak spots, can fix the issue and increase the benefits of your marketing efforts.
If you’re like most designers (Kimberley admits to being guilty of this) you have been thinking about Instagram as a place to socialize with others who love design, rather than a place to market to future customers. This episode, and the next month of focus at Business of Design, will change all that.
ASHLEY UHL | Design is a competitive industry filled with thousands of designers who create jaw dropping designs. To stand out, it’s vital to create a spectacular service experience—not just ….
FAITH SHERIDAN | Ever thought about placing a Google ad to attract the right clients? One of Business of Design’s members did more than that, and it worked ….
STEVEN GUROWITZ | Schooling offers only a small percentage of what is needed to succeed in business. The rest is on the job training. And talent, does not equal ….
LESLIE CAROTHERS | Manufacturers must compete if they want to stay in business. It’s their imperative. We all know they are now selling directly to consumers. There is no ….
NATALIE NORCROSS | Targeting your ideal client is the best way to grow your business. How you do that efficiently when you are an independent design professional is the focus of today’s episode ….
Carly Waters | Strategic planning can take your business to a sweet spot where the fewest possible number of clients leads to the greatest number of benefits. Designer Carly Waters ….