The Show House

Every dreamed of doing a show house or charity home for auction? All that media attention and good feelies? Yes, it can be a rewarding and satisfying experience. But it’s also hard work. When you decide to give your time, remember to treat it like a marketing expense. Log your hours so you can determine […]

Ready for your Close-up

It may seem like a cushy TV job is guaranteed fame, but these days, that just isn’t the case. Sure, media coverage can boost your profile within the industry and in the eyes of the all-important client, but it’s no shortcut to success. There’s still plenty of hard work ahead. Take Karl Lohnes, you may […]

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