EP 211 | Sales is Helping with Dave Lorenzo

March 2, 2021

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Eager for more, great clients? Then, get out there and market your services to those collaborators who can make the connection. Sell your services and you are helping others. Plus, if you’re not out there promoting yourself, you’ll be the best designer that no one has ever heard of!

In this episode we learn:

  • feel good about who you are by working with your ideal clients
  • remind yourself of the best service you ever provided, that’s who you are
  • target only the best, ideal clients
  • target only the best collaborators and referral sources
  • schedule an introduction phone or zoom meeting and follow it up with your pitch package
  • if you’re not out there promoting yourself, you will be the best designer no one has ever heard of
  • educate clients through instructional videos
  • educate referral sources through instructional videos or webinars
  • ask clients for video testimonials



You’re better than you think you are. Remember your best project moments, not just the worst.


David Lorenzo is a sales expert, business strategy consultant, and author who has built five successful businesses during the past 25 years. Some of his most impressive ventures include taking a corporate housing company from start-up to over $50 million in annual revenue and leading a professional services firm from start-up to over $250 million in revenue.

As the founder of The Dave Lorenzo Company, Dave focuses on helping company executives develop high-impact, growth strategy that increases revenue, deepens relationships, and builds lifelong client loyalty. He is a world-class sales expert known for his proprietary 60 Second Sales System. Dave delivers business strategy and sales briefings to executives in the boardroom and large audiences in the arena. These events are more than feel-good motivational speeches. They are fast-paced interactive experiences designed to inject new productive thinking and behavior into your company. During the past decade Dave has worked with numerous Fortune 500 companies including Pfizer, Marriott, Textron, and IBM. He is on a mission to help turn his client’s curious prospects into valuable clients with an unshakable, lifelong loyalty to their business.


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