EP 016 | DO OVER
About this Episode
Adam Scougall is transitioning from the finance industry into interior design. Adam shares his insights as a business owner before introducing Business of Design strategies and then compares that to his experience after implementing the 15 steps.
In this episode we learn:
– how we keep ourselves in an unsuccessful loop, attracting the wrong clients
– why a turn key approach works best
– how pain is a powerful motivator
– there is no competition, success is available to all of us
Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.
Meet Adam Scougall
Adam started his business in 2010, although it took about 2 years to get moving on some substantial projects. The last 7 years he’s held down a full-time position in finance. To be transparent, he’s still in that world and has been refining his business plan on how to transition into design, but it hasn’t been easy.
To date he’s contracted out support for specific project as needed. Up until 18 months ago I had a full-time resource to manage the day to day. Since BOD I have learnt much about contracts, clear agreements and how these are critical in almost every agreement you have with a contractor.
I have a ‘create my own redundancy’ plan to safe guard me for 12 months’ salary. Also marketing has never been more important. I tried leaving my job in 2014 but was not prepared. This is where BOD has taught me about systems. If I had had systems, contracts with contractors & a proper strategy and the right amount of finance things may have been different!
Major BOD learnings
From December 2016, I signed up and watching the video’s was a non-stop series of ‘OMG she is talking about me! Moments. All of the missteps, mistakes and most importantly solutions to do things differently were revealed to me. I have considered myself a BOD junkie for close to 5 months, as there was rarely a day I missed [or didn’t replay] a video. Major BOD learnings:
- I now have a contract-clearly defined expectations & terms of agreement
- I purchased the flat fee book and understand how to charge for that, but I also understand the per hour plus retainer option. Either way, I will be using a contact from here on in.
- Consultation-have raised my rate from $220 to $500! Selling the experience with worksheets rather than a ‘meet & greet’. Hourly rate was $110, now it’s $180.
- Billing for time. Deficiencies a big one!
- Only ever offer a turnkey experience. I started this way then dropped the ball and paid for it. I did a year of ‘selling off’ design [i.e. client implemented themselves] and was rewarded with ZERO referrals. BOD helped me see quickly why!
It’s key to note that based on situation, I have never been able nor marketed for a major amount of design work, although my dream is to do this full time & take educated steps [with systems] to get there successfully. I’m 43 & still focused on achieving my dream, as tough as it sometimes seems. My consultation number is as low as 2 per month. Unlike a regular 9-5pm business model, I work weekends to allow for this, or take time off work to consult and design. This is the truth of where I am at, at this point.
Exercise: If you could step into a time machine and go back to the beginning of your career, what would you do differently? What would you put in place to make sure you succeed and thrive?
Once you have that answer, you have a clear goal for moving forward.
Share your thoughts on our Facebook page or, if you’re a member, reach out to Kimberley through the Forum.
STEPs 1-15. These courses are the instructions. Start here.