Time spent on social media, provided there’s a targeted sales method in place, can attract ideal clients who want to buy the services you provide. In this episode, we learn a simple strategy for growing and maintaining a sales funnel that gets results.
It is possible to earn the respect of clients and trades while charging what you’re worth. Possible, but rarely easy. Pricing for Creativity author, Blair Enns and Kimberley Seldon discuss the merits of value-based pricing, while anticipating some of the largest obstacles in this two-part conversation.
To create a fully satisfying client experience with each design project, consider all five senses.
There are benefits to creating a business plan—even if you’re already in business for yourself. Consider these five checkpoints to creating a robust creative offering.
What makes an ideal client, how t0 charge for the “magic” we provide, and a fabulous way to stay connected or reconnect with clients. Award winning Australian designer, Marylou Sobel, has questions in part two of this episode.
Hourly fees vs. flat fees and how to handle the generalist within. Award winning Australian designer, Marylou Sobel, was more confused than ever after listening to a specific Business of Design™ Podcast about flat fees. Kimberley answers her questions and provides a better understanding of which fee structure works best.
It’s possible to boost the creative talents of designers—and the clients they work—by tapping into scientific triggers for creativity. Architect Donald M. Rattner shares the science behind enhanced creativity.
To run a successful business, it’s vitally important to make time to work ON the systems and protocols that keep ensure projects run efficiently and effectively. DC designer Annie Elliott took this advice to heart and transformed her business—one system at a time.
The journey to entrepreneurship is not always a straight path. Sakina Khwaja shares lessons from her own journey, 17 years in the making.
Back by popular demand, Dr. Ganz Ferrance shares an inventory process from his new book, The Me Factor that will help you spot the signs of burnout before things go too far. He’ll also share his insights on the vicious cycle you can find yourself in by investing too much time in social media.