How one designer’s five-year plan guided her to success. It’s never too late to create one for yourself.
Business of Design Podcast with Kimberley Seldon
Meet successful design professionals and listen-in as Kimberley asks all the questions you need answered. No topic is off-limits and you can expect Kimberley to be direct and push for actionable advice.
Here’s the business boost you’ve been waiting for.
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Trying to be all things to all people is the surest way to confuse your ideal customer. Be authentic and see how quickly your best-fit clients will find you. Your vibe is your tribe. Own it.
Community over competition—that’s the spirit behind cooperative work spaces created specifically for designers. In this compilation episode we hear from Business of Design member Tawni Peterson, who is thinking of creating a collective and wants to know what she should expect. We then hear from other BOD members who are currently in cooperative work spaces, running cooperative work spaces or about to launch such a venture.
In this solo episode Kimberley shares a recent experience where breaking her own rules turned out to be the worst possible choice. A choice that resulted in the loss of a project and lessons learned (again).
Sydney designer Adam Scougall did what so many budding designers have dreamed about—he made the transition from the corporate world into a full-time design career. Yay!! Adam shares his insights as a business owner before and after implementing Business of Design’s 15 Step Project Management Strategy.
It seems like everyone is switching from hourly fees to flat fees. Is it as easy as it sounds? Listen to Business Design member Jamie Ivey, who recently made the switch.
To sustain the work we do as creatives, we must learn to sell ourselves and our services. That isn’t always easy for us “non-selly” types. Fortunately, there are some simple sales strategies that we can use immediately.
EP 097 | If it isn’t Working, Change it up with BOD Members Elizabeth Scruggs, Christie Leu, and Yaron Linett
Sometimes the most difficult habits to break become a super power when you turn them around. If you’ve ever had to bust through a habit that wasn’t serving your business well, you’ll relate to our three podcast guests. The candid sharing and perseverance these people share is inspiring.
What was it like to work for Kimberley Seldon before she had her systems and procedures in place? In this courageous episode, Kimberley interviews a designer from her past. Someone who used to work for her and is now a member of Business of Design.
If your potential client is not converting to a paid customer, it’s possible your brand is broken. Fortunately, a brand audit, to identify weak spots, can fix the issue and increase the benefits of your marketing efforts.
If you’re like most designers (Kimberley admits to being guilty of this) you have been thinking about Instagram as a place to socialize with others who love design, rather than a place to market to future customers. This episode, and the next month of focus at Business of Design, will change all that.
Although staging professionals have a unique skill set homeowners and real estate agents benefit from, there are many intersections between their work and the work of other design professionals. In this conversation we learn about some of the strategies that make stagers successful ….
For too long, many of us have acted as if the purpose of our life is to fuel our business, when in fact, it’s just the opposite. Your business should be fuelling your life and funding your lifestyle. No business can do that successfully unless it’s run efficiently and effectively ….
The path to a successful interior design firm is not always linear. Many approach a design career after working successfully in another field. Some take a detour along the way. That’s exactly what happened to Houston designer Sherry Millien, who took 7 years off to advocate for her daughter. Her years as an advocate provided ….
KIMBERLEY SELDON | Any barrier to your success is most likely self-imposed. Are you ready and willing to push through to a new level? Are you ready to ….
ANDREW MITCHELL | Balance can seem like an unattainable ideal. However, developing the habit of self-assessment and being willing to ask for help can put you into ….
ASHLEY UHL | Design is a competitive industry filled with thousands of designers who create jaw dropping designs. To stand out, it’s vital to create a spectacular service experience—not just ….
FAITH SHERIDAN | Ever thought about placing a Google ad to attract the right clients? One of Business of Design’s members did more than that, and it worked ….
JULIETTE PALAREA | Stepping in front of an audience to talk about design can be thrilling and terrifying. It can also be a total waste of time if ….
KIMBERLEY SELDON | When it’s time to say, “I’m sorry,” to a client, there are strategic ways to make it count. Own it, express regret and take responsibility ….
BETH HALSTEAD | The formula for success is still 80% business + 20% creative. However, there’s room for some woo woo attributes within the 80%. In this episode ….
CRAIG CODY | You are master of your own destiny. You are a business owner. Yes, there are risks to making this choice, but there are also rewards. In the second part of our conversation ….
DESIGN CLIENT | Hear what a client has to say about keeping in touch, building a relationship, and the heartbreak that comes from working with ….
JULIETTE PALAREA | Heart and soul. That’s what the typical interior design professional puts into the job. However, what happens when the payoff doesn’t match all that you give to the work? ….
CRAIG CODY | You are master of your own destiny. You are a business owner. Yes, there are risks to making this choice, but there are also rewards. In the first of a two-part conversation we explore ….
SARAH VERMUNT | Are you happy in your career? Most of us don’t take time to even ask this important question. The bills have to be paid and we’re so busy already, who has time for reflection? Looking squarely at what you ….
MICHELLE BINETTE | Role-playing is one of the most effective tools for increasing your confidence. By having rote answers that you’ve rehearsed and ….
RUXANA OOSMAN | More mistakes? Yup. We’ve all made them. In this episode, a continuation of EP 070, we are going to hear from another Business of Design member on mistakes ….
GAIL M DAVIS & COURTNEY MCLEOD | Is it possible for the professional designer to control the conversation when it comes to our skill set? ….
DEBORAH ROSENBERG | Sustainability has been a buzzword in the design world for years and it makes sense that we want to offer our clients options that are earth friendly ….
KIMBERLEY SELDON | How committed are you? We usually think of commitment as a great quality, but what if you are committed to things/systems/procedures/behaviors that aren’t working ….
CLAIRE JEFFORD | Not every designer loves the idea of working with trades or carrying the responsibility of a large renovation. There are lots of ways to create a ….
MAURY RIAD & LEAH ANSEL | At Business of Design we believe that working together as collaborators is a better way to ….
STEVE SMITH | Interior design professionals carry enormous risk and liability doing their jobs day in and day out. Nowhere is that more evident than when it comes to ….
KIRSTEN MCCOY | More mistakes? Yup. We’ve all made them. In this episode, and subsequently in EP 077, we are going to hear from two Business of Design members on mistakes they’ve made and ….
KARA LOEWENTHEIL | Most of us are conditioned to think that confidence comes from accomplishments—succeeding at work, finding a partner, getting ….
KIMBERLEY SELDON | What’s your policy? For most of us, the policies or rules we rely on are those which serve to protect us from an unpleasant circumstance, such as not ….
JOANNA GOODMAN | We all know that good looks matter. But outside appearances never tell the whole story. With many items—sofas, chairs, pillows, bedding—what’s ….
KARA LOEWENTHEIL | A lack of confidence can undermine any effort to be truly successful. Although most of us recognize we aren’t as confident ….
CECIL ADAMS | Bravery is a job requirement. Surrounding yourself with trades and suppliers who make you look good is part of a successful strategy. It’s also important to be courageous when it comes to ….
LAURA MARTIN BOVARD | Don’t think for a moment that your salary or income is the “extra” or it’s not as important as that of your higher earning spouse or ….
CHERYL HORNE | If you’re listening in to the BOD podcast each week, you’re already motivated to get your business in shape. But if you want to transform your business ….
LUANN NIGARA | What is the secret sauce to running a mature, profitable, award-winning design firm? Systems! There’s no getting around it. Kimberley and LuAnn Nigara discuss ….
LORI PEDERSEN | Making a decision to be excellent isn’t enough. To excel, you must take action to change the day to day issues that aren’t working in your business. Listen in to ….
LAURA MARTIN BOVARD | As entrepreneurs in the world of design, we all stand to gain so much by working together and lifting one another up. Value and worth are ….
KIMBERLEY SELDON | Take a road trip to Los Angeles with Business of Design. On this podcast you’ll listen in to the question and answer portion of our BOD LA Meet up ….
SABRINA COLOSIMO | Layered, methodical growth is the most effective way to increase and enhance your business. Building your A team, finding ….
STEVEN GUROWITZ | Schooling offers only a small percentage of what is needed to succeed in business. The rest is on the job training. And talent, does not equal ….
KIMBERLEY SELDON | Business of Design and 30 of its awesome members travelled to North Carolina for High Point Market this week (April 2018). More than 100 designers ….
LESLIE CAROTHERS | Manufacturers must compete if they want to stay in business. It’s their imperative. We all know they are now selling directly to consumers. There is no ….
NATALIE NORCROSS | Targeting your ideal client is the best way to grow your business. How you do that efficiently when you are an independent design professional is the focus of today’s episode ….
CHRISTINE HORNE | Ever felt sure you’d made it, only to find yourself wondering how to pay the rent a few months later? Or, were so busy you couldn’t breathe and then you realized ….
KATHARINE EARNHARDT | A space isn’t finished until it’s ready to photograph, right? But photography can’t happen if you are looking at a room full of ….
KIMBERLEY SELDON | In today’s web savvy world, there is no way to prevent clients from shopping you. Or is there? With this helpful guide, you’ll be able to avoid the worst of getting ….
Carly Waters | Strategic planning can take your business to a sweet spot where the fewest possible number of clients leads to the greatest number of benefits. Designer Carly Waters ….
Susan Kates | Are you taking advantage of everything LinkedIn has to offer? Susan Kates shares her tips for strengthening your LinkedIn profile ….
MAURY RIAD | Independent interior design firms can create robust marketing plans that speak to the passion, talent and business acumen clients are ….
LAURIE LAIZURE & CHERYL KEES CLENDENON | We see you. Hiding there in plain sight. Step out in front of the spotlight and follow these tips to immediately ….
RACHEL MORIARTY | We see you. Hiding there in plain sight. Step out in front of the spotlight and follow these tips to immediately improve your visibility on ….
KIMBERLEY SELDON | After months of hard work everything is on the line with the client reveal. How to set this moment up for success is ….
LEANNE BUNNELL | We all learn differently. Most of us need multiple points of reference to really learn something and absorb it on a ….
SHAWNA STARKMAN | If you’ve been relying on the same style, the same tried and true suppliers, and not taking the occasional creative risk, you ….
KIMBERLEY SELDON | Things get a little hectic during STEP 10. Listen in as Kimberley interviews her own trades during a typical installation process. Learn how to ….
LINDAN COURTEMANCHE | Everyone needs that person in your life who tells you about the latest app or technology you should try. Kimberley’s go to resource for ….
AYSUN KUCK | We’re ending this year off with a listener favorite. If you are eager to turn potential clients into paid ones, then you’ll love hearing what Aysun Kuck had to say about ….
KIMBERLEY SELDON | Kimberley has been teaching the strategies you find here for more than 13 years. In this episode, Cheryl Horne, BOD’s Director of Operations asks ….
ENZA RICCO | If you’ve ever considered coaching, listen in as design professional and Business of Design member Enza Ricco grooms her procedures for flat fees and ….
VICKY SANDERSON | Having an opinion, owning that opinion and then standing behind it are all part of a skill set the interior design professional needs. In this episode we learn ….
BRITTANY CHINAGLIA | With an amazing website and online business known as The Vintage Rug Shop, listen in to hear how this closet interior design pro is turning her side hustle into a viable business ….
BRUCE SELLERY | Why do smart entrepreneurs do dumb things with money? And more importantly ….
SARAH KIDDER | It’s an honor to be chosen as a designer for a prestigious show house or a charity auction house project. Still, before you say yes, weigh the pros and cons of participation …
KIMBERLEY SELDON | Failing to manage the client’s expectations is a sure-fired way to destroy project harmony. In this one-on-one podcast with Kimberley, she reviews ….
VERONICA SOLOMON | If you don’t get the consultation right, the project will never get off the ground. How to own the process—from first phone call, to onsite …
BRUCE SELLERY | Why do smart entrepreneurs do dumb things with money? And more importantly ….
KIMBERLEY SELDON | Too many go into business with an idealized or romantic view of what it’s going to be like to “be the boss”. If you’ve been talking about the benefits of owning your own business but ….
VICKY SANDERSON | To publish the great design work you do, or to build your brand as an industry expert, you need to use the media ….
BRUCE PHILP | People don’t buy our product. They buy the belief that we can create and deliver the product. They buy ….
KIMBERLEY SELDON | In this episode Kimberley looks at how to identify and, more importantly, manage various types of client situations and archetypes of behaviour ….
SHAI DELUCA | Most of us are not terribly comfortably asking clients for money, let alone asking them for more money when we think of some new product or ….
JACKIE GLASS | Every 5-10 years it’s important to reevaluate your brand and see if it’s still relevant. Kimberley shares her personal experience with rebranding and ….
KIMBERLEY SELDON | If you are a design professional and you are managing projects on behalf of clients, you are going to deal with mistakes—lots of them ….
BRUCE PHILP | Having a brand, and filling a particular brand space gives consumers the confidence to hire you ….
AYSUN KUCK | Back by popular demand, Aysun Kuck shares her experience servicing Kimberley’s clients and closing consultation sales. This episode is a continuation of EP 014 ….
KIMBERLEY SELDON | It’s not you. The work we do as professional designers is hard, it’s complex, it’s ….
JACKIE GLASS | We all agree it’s hard to renovate or decorate our own spaces. But, have you ever ….
LUANN NIGARA | We can’t do our jobs without the cooperation, hard work and talent of a variety of vendors and suppliers. These professionals make ….
KIMBERLEY SELDON | No matter how talented you are, how dedicated you’ve been to the project, or how thoroughly you’ve managed clients and trades ….
CARSON ARTHUR | Sure, most of us approach our projects thinking about interior spaces. But, it’s worth considering exterior spaces ….
ADAM SCOUGALL | Adam Scougall is transitioning from the finance industry into interior design. Adam shares his insights as a business owner ….
KIMBERLEY SELDON | Every designer who’s worked on a flat fee basis has experienced the monster that is scope creep. Although the vast majority of …
AYSUN KUCK | If you are eager to turn potential clients into paid ones, then you’ll love hearing what Aysun Kuck has to say about the process ….
SHAI DELUCA-TAMASI | If you’re looking for advice on how to change your clients, you won’t find it here. As the professionals, it’s our job to ….
KIMBERLEY SELDON | You love getting paid without a hassle from your clients, but you hate logging hours. You have a real dilemma. It’s time to resolve this once and for all ….
JANE LOCKHART | Private label branding increases your street cred within the industry, but most importantly in your clients’ eyes. Instead of introducing your ….
ELLEN WALKER | We’ve all been there. Everything is great…we are feeling like we’re at the top of our game. And then, wham. A series of errors occur ….
KIMBERLEY SELDON | Just because you’ve been doing it that way for years doesn’t make it the best way. Don’t surrender to so-so, when amazing is just around the corner ….
KARL LOHNES | Talent isn’t enough to get you noticed. You’ve got to work at making your own breaks too. Especially if you want ….
KAREN SHINN | Working with seniors and the elderly can be a rewarding way to build a niche, but to do this work successfully, the design professional requires a distinct set of skills ….
KIMBERLEY SELDON | Terrible, awful, bad and inferior. These are the adjectives that best describe the three most popular methods …
VICTORIA DRAINVILLE | As interior design professionals, most of us have big ideas, and frequently we can visualize those concepts long before they are realized ….
Accessorizing and styling your design project is not a frivolous pursuit, nor is it an optional extra. Rather, styling is a key component of the finished project. As professional designers, we want to plan for this process, budget for styling items and deliver them—all as cohesive part of the client experience.
For too long, many of us have acted as if the purpose of our life is to fuel our business, when in fact, it’s just the opposite. Your business should be fueling your life, and funding your lifestyle. No business can do that successfully unless it’s run efficiently and effectively. In this episode Kimberley shares her top 10 Best Business Practices.
Want to handle difficult clients and challenging situations with total authority? Well then, channel your inner 90’s action star (think Steven Segal)! Using a simple and effective technique, you can diffuse any challenging situation and turn an uncomfortable exchange into an affirming and positive step forward in your relationship.
If you don’t get the consultation right, the project will never get off the ground. How to own the process—from first phone call, to onsite performance and signing the letter of agreement.